Exit deadlines
No clock.
No artificial time horizons and no forced exits. We hold for the long term, and only exit when you share that view and the timing is right.
Minority partners. Majority commitment.
You drive.We ride alongside.
29North takes minority stakes in founder-led Australian businesses. We back you with capital that’s in no hurry and a genuine helping hand — then we stay for the whole journey.
- No exit deadlines
- Relationships first
- Support, not control
“Their insights and advice (and sometimes just counselling) are incredibly valuable, and we really lean on their collective experience at every critical juncture for the business.”
Dan Argent, Founder & CEO
“Working with 29North has been a refreshing blend of strategic insight, integrity, and a genuine commitment to nurturing our business for long-term success.”
John Corry, CEO
“Their approach is partnership driven with a collaborative and transparent process.”
Eddie Bos, Founder & Chairman
“I have no hesitation in recommending them as a potential partner.”
Danny Sims, Chairman
“I would strongly recommend 29North to any business seeking a committed long term funding partner.”
Justin Steer, CEO
Our businesses are the champions.
Read their storiesHow we’re different
We’re not private equity. Not even close.
Most private equity takes control and works towards a fixed exit date. We take a minority stake, charge no fees and stay for as long as the journey takes — with you firmly in the driver’s seat.
Instead of Fees
No fees.
We don’t charge fees for our time or support. We’re here to back you, not to bill you.
Instead of Taking control
No takeovers.
We only ever take minority stakes. You keep control, and you keep running your business your way.
Instead of Auctions
Relationships.
We often get to know founders over years, not weeks. Every business we’ve backed has come to us through our network.
Riding alongside
Along for the whole ride.
Founders are the experts in their business. We don’t pretend to know better. We back them to keep growing and help wherever we can — often as a sounding board for the big decisions.
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1
Getting to know each other
Our partnerships grow out of relationships, often years in the making. We take our time to make sure we can work well together.
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2
Backing your plans
Capital shaped around what you need: growth, succession, a partial exit or equity for your key people. We decide quickly and stay flexible on structure.
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3
Helping where we can
A sounding board for the big calls, introductions to the right people and hands-on help when it counts.
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4
Staying for the journey
There’s no clock and no forced exit. If and when the time comes to sell, the decision is led by you, and we help you make the most of it.
In their words
What it’s like to ride with us.
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As a founder, you do worry about “letting someone in” but we’ve never doubted or questioned the decision we made to work with 29North, and look forward to continuing to shoot the lights out together.
Dan Argent, Founder & CEOPartnering with 29North has been a game-changer for us, and I recommend their partnership to any business seeking not just an investor, but an ally in their journey towards success.
John Corry, CEOIt’s not just capital, but strategic guidance and support to foster sustainable success. Most importantly, they ask the right questions, rather than dictating the direction.
Eddie Bos, Founder & ChairmanI have found 29North to be both supportive and pragmatic in their approach, providing enough flexibility for management to get on with the job of executing the strategy but being prepared to ask the hard questions if required.
Danny Sims, ChairmanThey are diligent, thoughtful, and highly commercial, while also being personal and straightforward to deal with.
Justin Steer, CEOThe people behind 29North
Shareholders, not just investors.
Our founders have significant personal wealth invested in 29North. We have capital at risk too, so the founders we partner with see us on a similar journey with our own business.
Let’s talk
Every great journey starts with a conversation.
Planning for growth, succession or a partial exit? Or just after a sounding board? We’d love to hear about your business.